Wednesday, March 5, 2008

To win, you have to be MAX

"This award confirms what we dared to believe - that Ford S-MAX is different, and creates a new vehicle segment in which elements of a sports car and a multi-activity vehicle combine together to deliver a dynamic and stylish family vehicle that you really want to own,"
- Roelant de Waard, Chairman and Managing Director, Ford of Britain

The Ford S-MAX ... with ,er, someone important (Roelant?) .
What do you get when you may not be the best in any one particular area but is doing good in so many?


>Swoon-worthy with its much-hyped about 'Kinetic design'.

> On the inside, the fit-and-finish that's fit for a king.

> The space to fit 7 in total comfort and convenience.

> The 6-speed transmission that is the envy of even Sports car owners

> A robust Duratec engine that hauls it to speed efficiently.


So there you have it, the Ford S-MAX , the first MPV to win the ...

EUROPEAN CAR OF THE YEAR AWARD (2007) .



" The Car of the Year is an international award, judged by a panel of 58 top motoring journalists from 22 European countries. Its objective is to acclaim the most outstanding new car to go on sale in the 12 months preceding the date of the title. It is organized by a group of seven leading European publications: Auto (Italy), Autocar (Great Britain), Autopista (Spain), Auto Visie (Holland), L'Automobile Magazine (France), Stern (Germany), and Vi Bilagare (Sweden).

The Ford S-MAX was declared the winner following a closely fought competition in which 41 contenders for the award were reduced to a shortlist of just eight - the Citroen C4 Picasso, Fiat Grande Punto, Ford S-MAX, Honda Civic, Vauxhall Corsa, Peugeot 207, Skoda Roomster and Volvo C30."


Q

2 comments:

Q said...

Check out the entirety of this report if you must at :

http://www.carpages.co.uk/ford/ford-s-max-13-11-06.asp

ThnkQ
A:-D

Q said...

Some magazines thus far, have give it mixed reviews.

Some , like Torque, for example, even dissed it, headlining it as 'In Denial'; claiming that Ford is thinking it created a sports car out of an MPV.

Now, the S-MAX is prolly the only MPV out there worthy of competition with The King , the Honda Odyssesy.

The S-MAX has the face, the pace, the grace and the space.

What more can anyone want?

A Bugatti?

I'd have my S-MAX in Colorado Red, any time.

Q